Pakistan, with the world’s oldest civilization, exotic mountain beauty and splendid seasonal variety, has immense tourist potential. The sacred religious places, which spreadthroughout the country, make Pakistan an attractive place for a variety of people and religions. The tourism assets of Pakistan include a coastal zone spreading over one thousand kilometers along the Arabian Sea offering long term development potential for beach resorts, diversified natural deserts in the south and beautiful hill stations and valleysin the north. It has also great potential for tourism sports like mountaineering and trekking.The relics of the Indus Civilization in the south, Gandhara Civilization in the north and the great heritage of Mughals in Punjab are exceptional cultural assets of Pakistan.

In 2010, Lonely Planet termed Pakistan “tourism’s ‘next big thing’ for more years than we care to remember”. Pakistan was ranked The Best Holiday Destination for 2020 and was also declared the third-highest potential adventure destination in the worldfor 2020. As security in the country improves, tourism increases; in two years, it has increased by more than 300%.The Pakistani government has launched online visa servicesfor 175 countries and 50 countries were offered visa on arrival, making a visit to Pakistaneasier.